Friday, November 16, 2007

Xbox

The Xbox is a sixth generation video game console produced by Microsoft Corporation. It was Microsoft's first foray into the gaming console market, and competed directly with Sony's PlayStation 2, and the Nintendo GameCube. It was first released on November 15, 2001 in North America; February 22, 2002 in Japan; and on March 14, 2002 in Europe. The Australian launch came on April 26 of the same year. It is the predecessor to Microsoft's Xbox 360 console. The Xbox was Microsoft's first product that ventured into the console arena, after having collaborated with Sega in porting Windows CE to the Dreamcast console. Notable launch titles for the console included Halo: Combat Evolved, Amped: Freestyle Snowboarding, Dead or Alive 3, Project Gotham Racing, and Oddworld: Munch's Oddysee

Development

The Xbox was initially developed within Microsoft by a small team which included game developer Seamus Blackley. Microsoft repeatedly delayed the console, which finally emerged at the end of 1999 following interviews of Bill Gates. Gates said that a gaming/multimedia device was essential for multimedia convergence in the new times of digital entertainment. On March 10, 2000 the "X-box Project" was officially confirmed by Microsoft with a press release.

According to the book Smartbomb, by Heather Chaplin and Aaron Ruby, the remarkable success of the upstart Sony PlayStation worried Microsoft in late 1990s. The growing video game market seemed to threaten the PC market which Microsoft had dominated and relied upon for most of its revenues. Additionally, a venture into the gaming console market would also diversify Microsoft's product line, which up to that time had been heavily concentrated into software.

According to Dean Takahashi's book, Opening the Xbox, the Xbox was originally going to be called "DirectX-box", to show the extensive use of DirectX within the console's technology.[4] "Xbox" was the final name decided by marketing, but the console still retains some hints towards DirectX, most notably the "X"-shaped logo, which DirectX is famous for, along with the "X" shape on the top of the system.

As time progressed, Microsoft's J Allard was responsible for the hardware and system software development. Ed Fries was responsible for all game development on the platform. Mitch Koch was responsible for sales and marketing and all three reported to Robbie Bach. This team was also primarily responsible for Microsoft's follow-up product, the Xbox 360.

Xbox 360

The Xbox 360 is a video game console produced by Microsoft, developed in cooperation with IBM, ATI, and SiS. Its Xbox Live service allows players to compete online and download arcade games and content such as game demos, trailers, TV shows, music videos, or rented movies. The Xbox 360 is the successor to the Xbox, and competes with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation of gaming systems.

The Xbox 360 was officially unveiled on MTV on May 12, 2005, with detailed launch and game information divulged later that month at the Electronic Entertainment Expo. It is the first console to provide a near-simultaneous launch across the three major regions, and to provide wireless controller support at launch. The console sold out completely at release (with the exception of Japan) and, as of September 30, 2007, 13.4 million units have been sold worldwide.

Development

Known during development as Xenon, Xbox 2, Xbox FS,[4] Xbox Next or NextBox, the Xbox 360 was conceived in early 2003.[5] In February 2003, planning for the Xenon software platform began, and was headed by Microsoft VP J Allard.[5] That month, Microsoft held an event for 400 developers in Bellevue, Washington, to recruit support for the system.[5] Also that month, Peter Moore, former president of Sega of America, joined Microsoft. On August 12, 2003, ATI signed on to produce the graphic processing unit for the new console, a deal which was publicly announced two days later.[6] The following month, IBM signed on to develop the triple-core CPU for the console.[5] Before the launch of the Xbox 360, several alpha development kits were spotted using Apple's Power Mac G5 hardware. This was due to the system's PowerPC 970 processor running the same PowerPC architecture that the Xbox 360 would eventually run under IBM's Xenon processor

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