The iPhone is a multimedia and Internet-enabled quad-band GSM EDGE-supported mobile phone designed and marketed by Apple Inc. The iPhone's functions include those of a camera phone and a portable media player ("iPod"), in addition to text messaging and visual voicemail. It also offers Internet services including e-mail, web browsing, and local Wi-Fi connectivity. User input is accomplished via a multi-touch screen with virtual keyboard and buttons.
The iPhone has been available since June 29, 2007 in the United States from Apple retail and online stores, and from AT&T Mobility. The current price is US$399 for an 8 GB model. On September 18, 2007, Apple announced in a special event that the iPhone will be available on November 9, 2007 on the carrier O2 in the United Kingdom.[1] On September 19, 2007, Apple and Deutsche Telekom's T-Mobile announced the iPhone would go on sale November 9, 2007 throughout Germany.[2] On October 16, 2007, Apple confirmed that France Télécom's Orange would be the exclusive carrier for the iPhone in France with a release date of November 29, 2007.[3] On October 24, 2007 as a result of a Molson contest, Canadian newspaper The Globe and Mail revealed that Rogers Wireless may begin offering the iPhone in Canada starting sometime in 2008, however no official statement has been released by Apple or Rogers confirming this.
Friday, October 26, 2007
Satellite Phone
A satellite telephone, satellite phone, or satphone is a mobile phone that communicates directly with orbiting communications satellites. Depending on the architecture of a particular system, coverage may include the entire Earth, or only specific regions.The mobile equipment, also known as a terminal or earth station, varies widely. A satellite phone handset has a size and weight comparable to that of a late 1980s or early 1990s mobile phone, but usually with a large retractable antenna. These are popular on expeditions into remote areas where terrestrial cellular service is unavailable.A fixed installation, such as used shipboard, may include large, rugged, rack-mounted electronics, and a steerable microwave antenna on the mast that automatically tracks the overhead satellites. Satellite phones have notoriously poor reception indoors, it may be possible to get a consistent signal near a window or in the top floor of a building if the roof is sufficiently thin. The phones have connectors for external antennae that are often installed in vehicles and buildings. Satellite phones are usually issued with numbers in a special country calling code. For example, Inmarsat satellite phones are issued with codes +870 through +874, while Iridium satellite phones are issued with codes +881 6 and +881 7. Some satellite phones are issued with ordinary phone numbers, such as Globalstar satellite phones issued with U.S. telephone numbers.
Cost of a satellite phone
While it is possible to obtain old handsets for the Thuraya, Iridium & Globalstar networks for around $200 the newest handsets such as the iconic Iridium 9505A, although released in 2001 still sells for well over $1,000 new. Since satellite phones are built from the ground up for one particular network and cannot be switched to other networks the price of handsets varies with the performance of the network. If a satellite phone provider runs into trouble with its network the handset prices will fall, and pick up again once new satellites are launched. Similarly handset prices will go up when calling rates are reduced.
Among the most expensive satellite phones are BGAN terminals, often costing several thousand dollars. Satellite phones are sometimes subsidised by the provider if one signs a post-paid contract but subsidies are usually only a few hundred dollars or less.
Since most satellite phones are built under license or the manufacturing of handsets is contracted out to OEM's operators have a large influence over the selling price. Satellite networks operate under proprietary closed standards, making it difficult for manufacturers to independently make their own handsets.
Cost of a satellite phone
While it is possible to obtain old handsets for the Thuraya, Iridium & Globalstar networks for around $200 the newest handsets such as the iconic Iridium 9505A, although released in 2001 still sells for well over $1,000 new. Since satellite phones are built from the ground up for one particular network and cannot be switched to other networks the price of handsets varies with the performance of the network. If a satellite phone provider runs into trouble with its network the handset prices will fall, and pick up again once new satellites are launched. Similarly handset prices will go up when calling rates are reduced.
Among the most expensive satellite phones are BGAN terminals, often costing several thousand dollars. Satellite phones are sometimes subsidised by the provider if one signs a post-paid contract but subsidies are usually only a few hundred dollars or less.
Since most satellite phones are built under license or the manufacturing of handsets is contracted out to OEM's operators have a large influence over the selling price. Satellite networks operate under proprietary closed standards, making it difficult for manufacturers to independently make their own handsets.
Friday, September 28, 2007
Search Engine Optimization VS. Pay Per Click
With the current rise of pay per click (PPC) advertising services such as Overture, Google and many others, professional search engine optimization (SEO) companies are having to deal more and more with the issue of why their clients should spend money on traditional SEO when they can simply "buy their way to the top."
Traditional Search Engine Optimization First I will define what traditional SEO is. Search engine optimization is the process of fine tuning (otherwise referred to as optimizing) your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words.
This optimization relates to a variety of elements, not only on your web site's home page, but its sub pages as well. Those elements can include things like title tags, meta tags, alt tags, link structure, link popularity and the content of the site itself. Once your web site is properly optimized, the goal then is to make sure that each of the top crawler based search engines find your site and add as many pages as possible in their indices. These engines will usually start with your home page and then work their way to other pages of the site. This is where another important aspect of SEO comes into play - making sure the sub pages or at least the main areas of your site are accessible from the home page. It can be assumed that if many of your pages are optimized for different keywords and can be found in the search engines, they will draw traffic to your site
Pay Per Click
Pay Per Click Now I will define what PPC is using Overture as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site – thus the term “pay per click”. At Overture, you can bid anywhere from $.10 up to $50.00 for each click. If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order. What makes PPC attractive in the case of Overture is that they distribute their paid listings to other partner sites. In fact, if you bid in one of the top three positions at Overture, your listings will also show up at some of the leading search engines including Alta Vista, HotBot, Infospace, iWon, Lycos, MSN, Yahoo and others. They also show up in several meta crawlers and other minor search engines. In fact, Overture claims to reach 80% of Internet users, a statistic they get from the 2002 Nielsen/NetRatings report.
Traditional Search Engine Optimization First I will define what traditional SEO is. Search engine optimization is the process of fine tuning (otherwise referred to as optimizing) your web site to reflect specific keywords and phrases that are relevant to your business and for which you want to attract visitors to your site who are searching for such words.
This optimization relates to a variety of elements, not only on your web site's home page, but its sub pages as well. Those elements can include things like title tags, meta tags, alt tags, link structure, link popularity and the content of the site itself. Once your web site is properly optimized, the goal then is to make sure that each of the top crawler based search engines find your site and add as many pages as possible in their indices. These engines will usually start with your home page and then work their way to other pages of the site. This is where another important aspect of SEO comes into play - making sure the sub pages or at least the main areas of your site are accessible from the home page. It can be assumed that if many of your pages are optimized for different keywords and can be found in the search engines, they will draw traffic to your site
Pay Per Click
Pay Per Click Now I will define what PPC is using Overture as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site – thus the term “pay per click”. At Overture, you can bid anywhere from $.10 up to $50.00 for each click. If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order. What makes PPC attractive in the case of Overture is that they distribute their paid listings to other partner sites. In fact, if you bid in one of the top three positions at Overture, your listings will also show up at some of the leading search engines including Alta Vista, HotBot, Infospace, iWon, Lycos, MSN, Yahoo and others. They also show up in several meta crawlers and other minor search engines. In fact, Overture claims to reach 80% of Internet users, a statistic they get from the 2002 Nielsen/NetRatings report.
Thursday, September 13, 2007
Internet marketing
Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience. However, the interactive nature of the media, both in terms of instant response, and in eliciting response at all, are both desirable qualities of internet marketing.
Internet marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.
Definition and scope
Internet marketing is the process of growing and promoting an organization using online media.
Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, wikis, market research, email marketing, and direct sales.
The internet marketer selects the best of these vehicles, given the organization's goals and audience. Then the marketer helps the organization execute the best marketing strategy.All of this work focuses on accomplishing the goals of the organization.
Friday, July 27, 2007
The Psychology of Color in Internet Marketing
You have probably heard that good web design includes easy navigation. Good web sites are highly optimized for the search engines and draw the readers into the message that is being conveyed. By knowing how the human eye scans a page, web designers can optimize their site for their visitors. However, do you ever consider color when designing your web site. Now, of course, you thought about color a little bit, but many people don't put enough consideration into the colors that they use on their web site. The colors you use can greatly affect the mood of your visitors. By understanding the psychology of colors, you can easily improve your web site design, create a memorable brand, and increase your conversion rate.
When color is used correctly, it can send a number of messages to your reader. It can also highlight important points. However, if used incorrectly, color can quickly confuse your readers and lead them away from your web site.
Colors trigger a variety of emotions and memories. The interpretation of color depends on age, profession, nationality, and personal preference.
To know which colors will appeal to your readers, you must know your audience very well. Market research is extremely important. If you are serious about maximizing your profits, research your target market's color responses. This will help you build a web site to which your target market relates.
In general, red, orange, and yellow are "exciting" colors while purple, blue, and green are "calming" colors. Keep this in mind when you are designing your web site. You must ask yourself how you want your visitors to react to your web design. Remember, your web design and the message you are sending are not separate entities. They are both intertwined and extremely influential to your visitors.
It is certainly no coincidence that McDonalds uses the colors red and yellow. They did intensive research before determining that those were the colors that would attract the eye. Bright colors like this encourage diners to eat and leave quickly. Take a look as you are driving down the street. There are now countless numbers of businesses who use red and yellow in their advertising.
Every country associates different meanings and emotions with different colors. Here are some color references in America:
Red: excitement, strenth, passion, speed, boldness, determination, desire, courage
Yellow: warmth, sunshine, happiness, comfort, energy
Blue: trust, reliability, belonging, loyalty, professionalism (This is one of the most popular colors, especially for businesses.)
Orange: playfulness, warmth, vibrant, enthusiasm, creativity
Green: nature, fresh, cool, growth, abundance, harmony
Pink: soft, sweet, security
Purple: royal, spirituality, dignity, nobility, luxury, elegance
White: pure, clean, youthful, innocence, simplicity
Black: sophistication, formality, seductive, mystery
Gold: prestige, expensive, elite
Silver: prestige, cold, scientific
Companies with a budget spend billions on color market research. Psychologists have suggested that color impression can account for up to 60% of the acceptance or rejection of a product or service.
As a web master, color is definitely something you will want to research and test on your web site. It could mean the difference between a sale and a lost customer.
When color is used correctly, it can send a number of messages to your reader. It can also highlight important points. However, if used incorrectly, color can quickly confuse your readers and lead them away from your web site.
Colors trigger a variety of emotions and memories. The interpretation of color depends on age, profession, nationality, and personal preference.
To know which colors will appeal to your readers, you must know your audience very well. Market research is extremely important. If you are serious about maximizing your profits, research your target market's color responses. This will help you build a web site to which your target market relates.
In general, red, orange, and yellow are "exciting" colors while purple, blue, and green are "calming" colors. Keep this in mind when you are designing your web site. You must ask yourself how you want your visitors to react to your web design. Remember, your web design and the message you are sending are not separate entities. They are both intertwined and extremely influential to your visitors.
It is certainly no coincidence that McDonalds uses the colors red and yellow. They did intensive research before determining that those were the colors that would attract the eye. Bright colors like this encourage diners to eat and leave quickly. Take a look as you are driving down the street. There are now countless numbers of businesses who use red and yellow in their advertising.
Every country associates different meanings and emotions with different colors. Here are some color references in America:
Red: excitement, strenth, passion, speed, boldness, determination, desire, courage
Yellow: warmth, sunshine, happiness, comfort, energy
Blue: trust, reliability, belonging, loyalty, professionalism (This is one of the most popular colors, especially for businesses.)
Orange: playfulness, warmth, vibrant, enthusiasm, creativity
Green: nature, fresh, cool, growth, abundance, harmony
Pink: soft, sweet, security
Purple: royal, spirituality, dignity, nobility, luxury, elegance
White: pure, clean, youthful, innocence, simplicity
Black: sophistication, formality, seductive, mystery
Gold: prestige, expensive, elite
Silver: prestige, cold, scientific
Companies with a budget spend billions on color market research. Psychologists have suggested that color impression can account for up to 60% of the acceptance or rejection of a product or service.
As a web master, color is definitely something you will want to research and test on your web site. It could mean the difference between a sale and a lost customer.
Writing Effective PPC Ads (Creatives) for Your Pay Per Click Campaigns
For ad copy to convert readers to visitors, it must grab the reader’s attention. Whether it's a print ad in a magazine, a pay per click ad on a Web page, or a sponsored listing on a search engine results page (SERP), your message must call out to the person reading it. You may be advertising in the right place at the right time, however, without the right message, you will have a problem. If you’re not appealing directly to the person who is reading your ad, you risk them seeing it without realizing how it relates to them.
If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.
So what characteristics do you look to include when writing ad copy?
First, be sure to use your keywords in your title and even in the description when you can. If possible, start your title with the keyword or keyword phrase. For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer. People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!) You will want to include a reason for someone to choose to respond to your ad and take action. Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?
For example, perhaps you are offering a health resort vacation package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a vacation from the daily stress of home and work. Appeal to their wants and needs and they'll be enticed to click-through.
Your PPC ads might look something like this:
Health Resort SpecialRelax, Rejuvenate & Meditate.Join us for a wellness stay.
Vacation Get-awayPamper Yourself & Relax.Join us for a stress-free stay.
Beach Vacation RentalsStressed, tired, need to escape?Feel your cares melt away...
Health Resort VacationGet in shape today at ourprivate paradise vacation getaway.
However, effective ads are only a part of the campaign. Once your PPC creatives persuades a searcher to click, your landing page must now convert them. It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.
Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions
If the ad is a pay per click (PPC) ad, your potential customer has executed a search and is looking for something specific. If you write your PPC creatives to speak directly to them, there's a better chance they will click on it and visit your Web site.
So what characteristics do you look to include when writing ad copy?
First, be sure to use your keywords in your title and even in the description when you can. If possible, start your title with the keyword or keyword phrase. For the description, understand that people want to accomplish or learn something, be entertained or take advantage of an offer. People are motivated by fear, money, hope, lust, despair, health, safety, education, appearance, status etc. (Although maybe not all at the same time!) You will want to include a reason for someone to choose to respond to your ad and take action. Care about their problem and create an emotional statement using action oriented language. Remember W.I.I.F.M. What’s in it for me?
For example, perhaps you are offering a health resort vacation package. You might appeal to potential customers about the opportunity to get in shape and improve their appearances. Or maybe they just need a vacation from the daily stress of home and work. Appeal to their wants and needs and they'll be enticed to click-through.
Your PPC ads might look something like this:
Health Resort SpecialRelax, Rejuvenate & Meditate.Join us for a wellness stay.
Vacation Get-awayPamper Yourself & Relax.Join us for a stress-free stay.
Beach Vacation RentalsStressed, tired, need to escape?Feel your cares melt away...
Health Resort VacationGet in shape today at ourprivate paradise vacation getaway.
However, effective ads are only a part of the campaign. Once your PPC creatives persuades a searcher to click, your landing page must now convert them. It should look professional and above all offer them what they were looking for in the first place. They will be more likely to convert into a customer or a lead if the page they go to gives them exactly what they were looking for.
Appeal directly to your target audience with both your ad and your landing pages and you will experience greater quality visitors and better conversions
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