Internet marketing

Internet marketing, also referred to as online marketing or Emarketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience. However, the interactive nature of the media, both in terms of instant response, and in eliciting response at all, are both desirable qualities of internet marketing.

Internet marketing ties together both the creative and technical aspects of the internet, including design, development, advertising and sales. Internet marketing methods include search engine marketing, display advertising, e-mail marketing, affiliate marketing, interactive advertising and viral marketing.

Definition and scope

Internet marketing is the process of growing and promoting an organization using online media.

Internet marketing does not simply mean 'building a website' or 'promoting a website'. Somewhere behind that website is a real organization with real goals.
Internet marketing strategy includes all aspects of online advertising products, services, and websites, including search engine marketing, public relations, social media, wikis, market research, email marketing, and direct sales.
The internet marketer selects the best of these vehicles, given the organization's goals and audience. Then the marketer helps the organization execute the best marketing strategy.All of this work focuses on accomplishing the goals of the organization.